Intelligence Reports

Managing Intellectual Capital to Grow Shareholder Value

Policy Publications is an independent research and publishing company which specialises in producing research reports that help managers develop world-class company performance.

Contents

Executive summary

1 Intellectual capital: the new value driver

• Introduction: why does intellectual capital matter?
• How the research was carried out
• Understanding intellectual capital: definitions
• The part intellectual capital plays in business success
• Intellectual capital: the position today
• Intellectual capital: a five year forward view
• Leaders and laggards: how they stack up today
• Five year view: how leaders stretch their advantage
• Intellectual capital: where the growth will come
• 3M case study: maximising intellectual capital through innovation

2 Exploiting intellectual capital

• Intellectual capital: what gets measured?
• Why Unilever focuses on key brands
• Exploitation: when satisfaction is really delusion
• How the satisfaction gap pinpoints exploitation potential
• How IBM achieved record patent performance
• Why Encyclopedia Britannica went digital
• Intellectual capital: identifying the key exploitation drivers
• Bass case study: using the power of branding to enhance value

3 Measuring and valuing intellectual capital

• Measurement as an indicator of serious management
• Valuing intellectual capital: the missing management activity
• Monitoring and valuing intellectual capital: the key methods
• Balanced Scorecard: information for rounded decisions
• Economic Value Added: estimating the economic profit
• Skandia Navigator: breathing life into knowledge capital
• Intangible Assets Monitor: focusing on three groups of assets
• Intellectual Capital Index: harnessing five resources
• Value Dynamics: focusing on the creation of value
• Apion case study: establishing a framework for measuring value creation

4 The shareholder value connection

• Why creating shareholder value is so important
• Intellectual capital as a driver of shareholder value
• Measures of shareholder value: creating and dispensing value
• How Diageo places a value on brands
• Putting value creation at the centre
• Boots Company case study: managing for value

5 The corporate team driving development

• Who manages intellectual capital: the movers and shakers
• Sources of external advice: what happens now
• External advice: who will be useful in the future
• How Debrett's won more income from a review
• Intellectual capital: consultants muster their forces
• Orange and Go case study: special consultancy advice builds corporate value

6 Managing intellectual capital for more value

• The big picture: three kinds of issues that count
• Shaping corporate culture to exploit intellectual capital
• Focusing on know-how: features of innovative companies
• Intellectual capital: managing the people dimension
• Knowledge management and the employer/employee relationship
• Completing the picture: the role of IT and business processes
• Knowledge management: coping with information overload
• How BP organises knowledge sharing
• Leading from the front: finance functions and the rest
• Intellectual capital: what's important elsewhere in the business
• ECsoft case study: using wisdom to translate knowledge into action

7 Reporting intellectual capital achievements

• Intellectual capital: the part communication plays
• Communication: sharing information internally
• Communication: spreading the word externally
• Communication: reporting on shareholder value
• The importance of reporting brand performance
• Intellectual capital: frameworks for reporting value
• Celemi case study: reporting intangible asset performance

8 Intellectual capital: the opportunity factor

• A strategy for the future: capturing the potential
• Intellectual capital: the attitude problem
• Intellectual capital: new questions for analysts
• Intellectual capital: questions for the board

Conclusion: the way forward

Appendix 1: Research study statistical summary

Appendix 2: Further reading

The Research Team

Author: Sarah Perrin

Sarah Perrin, a qualified chartered accountant who trained with Arthur Andersen, is now a freelance writer and journalist specialising in business, finance and management. She writes regularly for a variety of magazines such as Financial Director, Accountancy and IT Consultant on topics ranging from trends in corporate finance to the growth of the mobile telecoms industry, from the impact of e-business to the changing nature of professional services. She also assists accountancy firms in writing reports, newsletters and articles and is author of the Guardian Careers Guide to Accountancy. She has worked for Accountancy Age where she was senior reporter specialising in accounting standards and insolvency. She has been occasional editor of the City diary of London’s Evening Standard. She is a graduate of Oxford University, where she read philosophy, politics and economics.

Executive editor: Colin Coulson-Thomas

Colin Coulson-Thomas FCA is a chairman of three companies which owe their success to exploiting intellectual capital. He is also a consultant who has advised the boards of more than 50 major companies on business performance issues. He has held visiting professorial appointments at universities in Britain, North America and Asia and is currently Professor of Competitive Studies at the National Centre for Competitiveness, Luton Business School. The latest of his 30 books is The Information Entrepreneurs.

Editor: Peter Bartram

Peter Bartram is an editor and writer who writes about business and financial topics for publications that include Accountancy Age, Financial Director and Director. The latest of his 20 books is The Perfect Project Manager.

Publisher: Chris Butler

Chris Butler is managing director of a publishing company and a former City editor of the Daily Express. He was director in charge of mergers and acquisitions for one of the City's largest PR firms.

How to order the report

"Managing Intellectual Capital to Grow Shareholder Value" is available at £345 

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