Summary: 22 Close to the Customer
Briefings
"More than 10,000
copies already used by managers"
A portfolio of
essential briefings on customer management ... Critical customer management issues ...
leading-edge thinking
A series of Management Briefings produced by Policy
Publications Ltd in association with SEMS Research Institute
: Close to the Customer Research Programme and IBM Global Services, Consulting Group.
For full summaries of 22
briefings click on titles below
(For overview with brief summaries click here)
Customer Value
Management: Building business organisation and capability to deliver what the customer
wants
Effective Data Mining:
How to extract marketing benefits from a data warehouse
Targeting High-Value Customers: What airlines can teach other
industries about managing present and future customer value
Managing Frequent
Traveler Schemes: What the travel industry can teach
other industries
Managing Complaints And
Compliments: Best practice in managing
customer-controlled contact
Retail Insurance
Customer Management: Building a shorter value chain to
deliver better customer value
Retail Banking Customer Management: Best practice relationship
marketing
Relationship Marketing Strategy: A new approach to building
profitable contact with customers
Managing Retail Customers: Developing loyalty schemes to deliver
sustained competitive advantage
Building Customer
Relationships: A best practice guide to
implementing relationship marketing
Managing Customer Service In Utilities: The triple challenge of
service, retention and loyalty
Relationship Marketing: The technology - using information
technology to support customer management strategies
Customer Loyalty And Continuity: The acquisition, development and
retention of profitable customers
Marketing Beyond 2000: A new strategy - towards transparent
marketing with new technologies
Managing Automotive Customers: Developing true customer
relationships in a fast-changing market
Direct Mail: Best
practice - tactics and techniques for managing financial services customers through direct
mail
Building
Customer-Focused Data: Managing good and bad customers in an era of tougher data
protection
Transparent Marketing: The implementation - techniques and
methodologies for implementing marketing technologies for the new millennium
Best Practice Customer Management: Managing customers through
intermediaries and across the value chain
Managing Good And Bad Customers: A strategy for developing a more
profitable customer portfolio
Managing Customers With E-Business: The Web-based future of
customer management
Models Of Customer Management: Using skills, knowledge and best
practice in different global markets
CLOSE TO THE CUSTOMER: SIX NEW BRIEFINGS FOR 2000
Build your own portfolio of
customer management briefings
Order all 22 briefings for the price of
18.
Order your copy all 22 briefings for the price of 18
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How to order briefings
Close to the Customer briefings cost £24.95 each
(£27.50 outside UK) but you can order all 22 briefings described here for £445.00
(£475.00 outside the UK) -- a saving of £100 on the normal price.
Individual briefings can be ordered direct from the
summary of each briefing.
For full summaries of 22 briefings click here
Discounts are available for two or
more copies of the same briefing ordered at the same time: 2-5 copies £22.50 per copy;
6-10 copies £20.00 per copy; 11-24 copies £17.50 per copy; 25-99 copies £15.00 per
copy, 100 or more copies £10.00 per copy.
N.b. Multiple copy
discounts are available with some publications but must be specifically
arranged by freephone, when the order is confirmed.
Published by Policy Publications in
association with Surrey European Management School, University of Surrey and IBM Global
Services, Consulting Group
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