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TRANSFORMING THE
COMPANY
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Transforming the Company (Paperback)
Manage Change, Compete and Win
Colin Coulson-Thomas
Edition Second
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`Colin Coulson-Thomas rightly draws attention to the critical role of
directors in the achievement of corporate transformation… there is little point of
creating an excellent strategy which is not implemented.`
PETER MORGAN, former Director General, Institute of Directors
`I found the contrasting of the rhetoric (what we say we do for / about customers,
quality, globalization etc) with the reality (what we are actually doing) compelling…
This is a book for every "thinking" manager.`
PROFESSOR C A CARNALL, Henley Management College
`A fantastic opportunity to continue to stay ahead for those who won`t consider losing as
an option. Colin offers practical advice for success in an intensely competitive business
environment.`
HAMID AGHASSI, European Consulting Director, Logica plc
`Packed with crystal clear, step-by-step practical guidance on how to address the issues
and create the strategy and implementation plan to achieve fundamental changes in the
enterprise.`
HARVEY N PARR, Director, OSI Limited
‘Crucially…an objective and comprehensive guide to what those in business should
and should not do in order to manage change…’
`...in the currents economic climate, its central messages are more
relevant then ever..`
COMPANY ACCOUNTANT, June 2002
`Set to become the essential business tool for remaining competitive.` Manager
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Continued
survival and growth for most organizations is all about how successful they are at
managing change and transformation. The issue therefore is not whether to change
but how to change. In practice, corporate transformation often takes far longer to
achieve than anticipated, resulting in a wide gulf between aspiration and achievement.
However, some companies are much more successful than others at transforming, competing
and winning. They exceed expectations and their people are fulfilled.
Based upon extensive research and interviews with leading executives and top directors
from over 2,000 companies, Transforming the Company identifies the critical success
factors that distinguish winners from losers in the struggle to become more flexible,
responsive and competitive. Colin Coulson-Thomas shows how to bridge the gap between
intentions and outcomes.
Topics include:
- management theory and corporate reality;
- transforming the board;
- providing strategic and distinctive leadership;
- winning business and building customer relationships;
- transforming intentions and business development outcomes;
- introducing more flexible patterns of work and knowledge management;
- operating in the international marketplace;
- partnering with consultants and business schools;
- supporting the network organization.
When it was first published, this management classic was ahead of its time and
predicted many subsequent and contemporary management trends. In this new, updated edition
Colin Coulson-Thomas draws upon a further decade of experience and distils new research
into why some companies (the winners) are so much more successful than others (the losers)
at managing change, transforming, competing and winning. For management at all levels
faced with this task, this positive and thought-provoking book will uplift, inspire and
enlighten.
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The ISBN for the new book is 0749442700
The publisher is Kogan Page, London,
384 pages (June 2004)
To order your copy now Click Here
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